The executive summary for your Bottled Water Business should be written last. It should include the main people involved in your Bottled Water Business and their experience related to the Bottled Water Business. There should be a brief description of what the Bottled Water Business entails. Your Bottled Water Business should include some brief financial statements such as loans you will require and profit/loss statements for the first 3 years.
Objectives
The should be your short term and long term objectives for your Bottled Water Business.
Mission
What is the main mission for your Bottled Water Business.
Keys to Success
A few bullet points to briefly describe why your Bottled Water Business will be a success.
Company Summary
Company Ownership
Who owns your Bottled Water Business and what type of business will it be – will you be an LLC etc.
Location(s) and Facilities
Address of your business if possible or a rough idea of the surroundings and the benefits this location will be for your Bottled Water Business.
Start-up Summary for a Bottled Water Business
Provide basic details of the capital you require for your Bottled Water Business and how you intend to acquire that capital if you don’t have it already.
Start-up Expenses for a Bottled Water Business
This should be a list of all your start up capital required before you start trading as well as the amount if any you will be needing to loan.
Products / Services
Product Description
Describe all the products you will sell and give an indication of future products you will sell and the reasons why these will be sold in the future and not now.
Service Descriptions
Describe all the services you will provide and give an indication of future services you will provide and the reasons why these will be provided in the future and not now.
Market Analysis Summary for a Bottled Water Business
Market Segmentation
Give the details of who your target market will be for the Bottled Water Business.
Target Market Segment Strategy
Explain how your marketing will get new and existing clients to buy from you.
Market Trends
Explain how in general the direction the Bottled Water Business is taking. Is it up or down and what are the reasons for this and can you cater for the existing and new trends.
Service Business Analysis
Explain how the Bottled Water Business is run in a nutshell.
Main Competitors
Who are the main competitors for your Bottled Water Business. Try to explain their strengths and weaknesses.
Strategy and Implementation Summary for a Bottled Water Business
Marketing Strategy
How will you market your Bottled Water Business.
Pricing Strategy
What are your prices and the reasons for your prices.
Promotion Strategy
Are you planning a grand opening with special discounts on your opening night? Do you need to give special offers to attract new and existing customers to your Bottled Water Business once you are established.
Competitive Edge
Explain why customers will come to your Bottled Water Business as compared to someone elses.
Web Strategy
The web is becoming ever more important for any business. How exactly are you going to use this medium in your Bottled Water Business strategy.
Sales Strategy
How are you going to generate more sales for your Bottled Water Business.
Strategic Alliances
What other companies can you work with to help your Bottled Water Business.
Management Summary
Management Team
Who are the main people involved in your Bottled Water Business.
Organizational Structure
Which people are in charge of which departments in your Bottled Water Business.
Personnel Plan
List all the people involved or you will require to run your business smoothly with salaries or share options.
Strategic Direction
SWOT Analysis
This is a summary of the business's most important strengths, weaknesses, opportunities and threats.
Strengths of the Business
Excellent quality product
"Which means that" Adds to reputation.
"Which means that" Adds to reputation.
Good management skills.
"Which means that" Well run business
"Which means that" Well run business
Good ability to extract information.
"Which means that" Can control the business.-
"Which means that" Can control the business.-
Weaknesses of the Business
New Player
"Which means that" Credibility problem may affect initial sales
"Which means that" Credibility problem may affect initial sales
Lack of systems
"Which means that" The company needs to develop systemised operational & sales techniques or sacrifice profits
"Which means that" The company needs to develop systemised operational & sales techniques or sacrifice profits
Opportunities in the Marketplace
Add-on products such as **
"Which means that" A potentially enormous market for the Bottled Water Business to tap into.
"Which means that" A potentially enormous market for the Bottled Water Business to tap into.
Growing market segments.
"Which means that" our Bottled Water Business should target these segments.
"Which means that" our Bottled Water Business should target these segments.
Threats in the Marketplace
Increasing supplier prices.
"Which means that" Resulting in reduced profitability.
"Which means that" Resulting in reduced profitability.
Declining size of the ** segment.
"Which means that" Need to focus on growing segments to spread the company's portfolio
"Which means that" Need to focus on growing segments to spread the company's portfolio
New Products
To evaluate and launch new products or services which will turn over $xxxxxx in the first year.
Other Objectives (Goals)
To not exceed a marketing budget of $xxxxxx
To not exceed a payroll budget of $xxxxx
To not exceed a general overhead budget of $xxxxxx
To not exceed a payroll budget of $xxxxx
To not exceed a general overhead budget of $xxxxxx
Marketing Plan for a Bottled Water Business
Marketing Objectives
Sales Objective
To achieve sales by XX% to $XXX
Sales Objectives by Market Segment
#1 Segment: To achieve sales to $xxxxxx
#2 Segment: To achieve sales to $xxxxxx
#3 Segment: To achieve sales to $xxxxxx
Other To achieve sales to $xxx
#2 Segment: To achieve sales to $xxxxxx
#3 Segment: To achieve sales to $xxxxxx
Other To achieve sales to $xxx
Promotional Strategies
Advertising
Develop a corporate brochure.
Month 20XX
Month 20XX
Develop personalised business cards.
Month 20XX
Month 20XX
Create Basic Website as a tool to promote services
Month 20XX
Month 20XX
Advertise in local publications
Month 20XX
Month 20XX
Advertise monthly in magazines that are specifically targeted to the ** and ** segments.
Month 20XX
Month 20XX
Advertise monthly in magazines that are aimed at the general industry.
Month 20XX
Month 20XX
Lead Generation Program
Conduct monthly on-going lead generation program. Send out monthly direct mail leaflets with response coupons.
Month 20XX
Month 20XX
"Centres Of Influence" Program
Personally contact at least ten potential partners each week.
Produce a monthly newsletter that shows examples of (your products) and how customers have benefited from using them.
Month 20XX
Produce a monthly newsletter that shows examples of (your products) and how customers have benefited from using them.
Month 20XX
PR Program
PR release to be initiated each month to various trade journals and magazines.
Month 20XX
Month 20XX
Sales Force
Employ telemarketing staff.
Month 20XX
Month 20XX
Organise training program to be implemented.
Month 20XX
Month 20XX
Lost Customers
Contact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business.
Month 20XX
Month 20XX
Follow up Enquiries
Contact all enquirers monthly and determine if they have purchased from a competitor and, if so, why.
Month 20XX
Month 20XX
Existing Customers
Follow up all new customers two weeks after they purchase to ensure they are satisfied with the product.
Month 20XX
Month 20XX
Send quarterly newsletter to existing customers to keep them informed of our other products.
Month 20XX
Month 20XX
Sales Promotion
Develop an ongoing sales promotion to target existing customers.
Month 20XX
Month 20XX
General Marketing Strategies for a Bottled Water Business
Competitor Profile
Keep updated competitor profile.
Month 20XX
Month 20XX
Marketing information system
Document on every enquiry "How did you hear about us?"
Month 20XX
Month 20XX
Document on every order "How did you hear about us?"
Month 20XX
Month 20XX
Produce monthly sales reports by product, by market segment, and by territory.
Month 20XX
Month 20XX
Financial Strategies for a Bottled Water Business
Cash Flow
Eliminate cash shortage in the traditional tight periods of <month A> to <month B>
Month 20XX
Month 20XX
Payment Days
Maintain payment of bills, on average, to xx days.
Month 20XX
Month 20XX
Expenses
Develop and implement new policies on approval and signatories on expenses.
Month 20XX
Month 20XX
Leases
Pay off the existing lease on capital equipment, thus reducing the monthly financial burden.
Month 20XX
Month 20XX
Overdraft
Reduce the overdraft from $xxxxxx to $xxxxxxx
Month 20XX
Month 20XX
Wages
Pay all wages on a monthly basis instead of weekly.
Month 20XX
Month 20XX
New Equipment
Organise funding for the $xxxxxxx expenditure on new equipment.
Month 20XX
Month 20XX
Payback
Ensure a payback on new equipment through sales of one year.
Month 20XX
Month 20XX
Inventory
Improve the number of stock turns to xxxxx a year.
Month 20XX
Month 20XX
Rent
Negotiate new terms on the premises and reduce existing payments by xx%
Month 20XX
Month 20XX
Bank Charges
Renegotiate with the bank and consolidate some outstanding loans with lower interest rates.
Month 20XX
Month 20XX
Organisational Plan
Organisational and Management
Next Year's Objectives
Budget - To not exceed the payroll budget of $xxxxxxx
Staff - To employ or re-deploy a total of xxxxx full-time and part-time staff over the next year.
Staff - To employ or re-deploy a total of xxxxx full-time and part-time staff over the next year.
HUMAN RESOURCE STRATEGIES
Organisational
Draw organisational chart.
Month 20XX
Month 20XX
Develop incentive scheme related to job requirements.
Month 20XX
Month 20XX
Policies and procedures
Develop policies and procedures manual.
Month 20XX
Month 20XX
Employ or re-deploy staff
Employ one specialist ** salesperson.
Month 20XX
Month 20XX
Employ one marketing assistant.
Month 20XX
Month 20XX
Employ one accounts receivable person.
Month 20XX
Month 20XX
Training
Carry out training needs analysis.
Month 20XX
Month 20XX
Morale
Install suggestion box.
Month 20XX
Month 20XX
Organise monthly meetings to follow up tasks
Month 20XX
Month 20XX
This comment has been removed by the author.
ReplyDeleteGreat post, about business plans with bottle water. Natural spring bottle water is always good for health. I always look for packaged drinking water but in processing minerals are lost, so I always look for standard spring water suppliers in Australia for water
ReplyDeleteBest bottled water companies
Thanks for sharing such nice information about water management.. keep writing..
ReplyDeleteAnne Cole
Business Utilities
As future clients, you can access entrepreneurship support through services funded by the Ministry of Economic Development, Employment and Infrastructure and delivered through the
ReplyDeleteSmall Business Enterprise Centres (SBECs). The SBECs offer entrepreneurial tools and support to assist clients to start and grow a business.
We would like to thank you once again for your continued support and interest in the YMCA-YWCA, and are here to offer continued support and information during this transition.
business plan executive summary